My On-page Optimisation skills
Your site’s on-page optimisation will be the the foundation for all of your off-page efforts(link building etc). Getting this right will help speed up the movement of your site up the search engine rankings. Just as important although often overlooked, on-page optimisation well ensure that your arriving traffic will have a better chance of converting into leeds or sales for your business.
My on-page optimisation work will consist of the following:
Finding the keywords for your market that strike the right balance between volume of searches and competition.
One of the most important aspects of the page as it states to the search engines what the page is about
This is a secondary method of informing the search engine what the keywords for the page are. This is not used by Google anymore but is good for Bing
These are not for the search engines but rather potential traffic to your site, getting these correct will have a positive effect on the quantity and quality of the traffic to your site
H1 header tags Optimised
This will allow the traffic to the page to quickly assess what the page is about and if it is the right one for them this is very important!
Images optimised for seo and for optimal page load speed
Anchor text optimised links within the site
Making sure that the correct anchor text is used will help create credibility with the search engines as well as the readers as they show what information the link is taking them to
Optimising content Keywords in content
Keywords in the content will help give credibility to your page for the reader and the search engines
Google webmaster tools and Google Analytic set up
So that you can see whats happening with your site
Optimising for local search
Traffic from local search will always give you higher conversions, something always good to have if possible
301 page redirects
When you have rebuilt a website , all the old pages should be redirected to the new pages so that you do not loose all the credibility and page rank to your site
My Off-page Optimisation skills
I use the most up-to-date techniques to ensure that your site moves up the in ranking in a safe (google friendly) manner and as quickly as possible. It is important to keep working on this aspect of the optimisation process.
Depending on how compatative your keywords are you should look at anything between between 3 – 12 hours of SEO a month to keep your site moving up the search engine rankings to the much coveted No1 spot.
Link building campaigns
I will help you set up the most appropriate combination and quantity of backlinks to you site to maximise the effectiveness of the back links to your site
I have a great deal of experience ant getting high quality, and high pr back links to your site
Submitting articles related to your site to various sites will help improve your ranking as well as increase traffic to your site
Articles linking to your site from other peoples blogs are a great way to get traffic and an increase in ranking for your site.
I use this to help bring traffic to your site and increase your ranking
Web 2.0 sites submissions
This will help you get good quality back links to your site
Creating a company blog will do a great deal for you online presence, I can help you set up one for your business using wordpress or a number of other platforms
Press Releases will help you improve brand awareness, I can advise you on the best methods
Google Adwords – PPC
In depth knowledge of pay per click search marketing, user behaviour, web analytics and emerging technologies in the digital medium.Experience in paid search covers global markets
Campaign management and set up, including budgets
I can help you in the initial stages to get the campaign running with the correct budget for you
PPC campaign management on search network and display net work
Using either one or both will depend on what budget you have and your goals I have experience with bot
Improving Keyword quality score with the use of landing page optimisation and adverts
A good landing page will help you convert your paid traffic to sales, leads etc as well as help improve your quality score of your keywords which will lower your price
Page testing for best conversions
I can help you create different landing pages that will be used to see which layout has the highest conversion for you.
Keyword research to find keywords with the best conversion rates
I can help you find the keywords that will convert the best for your campaign and website
My Other Skills
I have good experience in the following fields:
Search Engine marketing
Everything to do with SEO and the search engines(Google, Bing and Yahoo) in relation to your website.
I have experience setting up and running high quality affiliate websites
E-commerce site optimisation
- I have a lot of experience with using Google Analytics to understand how a website is being used.
I have good experience with this tool in helping people monetize their sites
Google webmaster tools
I have been using this for a number of years to assess the “health of a website”